Many bloggers feel awkward about writing an about page. They're unsure of what to say and feel uncomfortable talking about themselves. The latter may seem kind of silly considering that a great number of bloggers write about themselves at some level - their experiences, opinions or advice. Still, it can be a struggle to write an about page and not feel egocentric or uninteresting. I get it. Really, I do. But your about page really isn't about you or what you want to say. It's about your readers and what they want to see.
If you can take the focus off of you and on to your reader wants and needs from you, your about page will be a whole lot easier to write!
So, here is what your readers want to know...
1) What's your name?
Yep. That's right. Your reader wants to know who the heck you are. Crazy, isn't it? I realize some bloggers want to be anonymous but you should still have some type of pen name that you go by.
2) What do you look like?
Even if you have a picture on your sidebar (and you should), make sure you include a picture of yourself on your about page. The sidebar is not always visible, so you want to make sure it is a part of the page. Again, this could pose a problem for anonymous bloggers but you can still get creative and add a personal touch with a picture. I've seen many well done photos that don't show faces. (Just don't be weird about it!)
3) What qualifies you to write this blog?
This is probably the most important element of your about page. People want to know what your credentials are. But don't let that scare you! "Credentials" doesn't mean that you need formal training but you need to be able to answer the question, "why should I listen to what you have to say?". If you have a home DIY blog, you don't have to be an interior designer or master craftsman but you do need to have some experience doing DIY projects, even if it's a series of Pinterest fails!
4) What's in it for me?
Not only do readers want to know why you are qualified to write on this topic but they want to know what you are going to give them? Make sure you tell them what types of topics they can expect to read about. (Bonus: Make sure you use keywords for SEO purposes!)
5) Are you real?
Even in a virtual world, we crave authenticity. Maybe it's a catfish anxiety, I don't know, but we want to know that people are real. Make sure you share something personal about yourself on your about page but make sure it is relevant to your blog. In other words, don't just ramble off random facts about yourself. Be intentional about what you share - make it tie in to your blog - but make sure you show off your personality!