I have a love-hate relationship with the question, "what do you do". First of all, I'm a mom of a toddler - I wipe another human's butt, bathe said human, feed him, play with him, discipline him, change him at least three times a day, teach him, do his laundry, clean his room... I think you get the picture. But, I know that's not what people are asking. They want to know what I do to generate income, an equally loaded question.
I am a social media influencer.
I get paid to post on social media.
Although, many people don't know what a social media influencer is, 84% of consumers take action on an influencer directed ad. So, they might know what they're called but they certainly are affected by them!
What is a social media influencer?
A social media influencer is a person that has influence in the social media realm. This could be on one or multiple platforms and the influence can be over a small group of people or the masses. Basically, to be influential you need an audience that is engaged and interested in what you have to say!
Social Media Vs. Social Networking
If you are interested in being a social media influencer, it is important to note the difference between social media and social networking. As a blogger, I come across many other bloggers that don't seem to realize a blog is social media.
websites and applications that enable users to create and share content or to participate in social networking.
A blog is a website that enables user to create and share content. A blog is social media. What I am doing right now is social media influencing. I also share content on other social media platforms like Instagram, Twitter, Facebook, & Pinterest.
the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.
Social networking is the actual act of interacting with others. This is a key component to building a successful business as a social media influencer. You can't just pump out content, you have to be... well... social.
How do social media influencers get paid?
There are a few ways social media influencers can get paid: sponsored posts, affiliate links, selling their own products & placing ads on a website. Today, we are only going to discuss two because they work well across most platforms and they can be implemented quickly.
- Sponsored Posts. Brands pay influencers to share a product or service on their social media platforms. This could be a blog post, a pin, a tweet, an Instagram post, an Instagram story, a snap or any other way you can think of to share content on social media!
- Affiliate Links. Influencers can sign up as an affiliate with various brands. The brands then issue a unique link (or sometimes a discount code) to the influencer. The influencer can share the link on social media and when a purchase is made using the link, the influencer makes a commission. (Note: some brands have a payout threshold.)
How much do social media influencers make?
The income of a social media influencer varies. I've seen many income reports where the blogger/influencer only made a few bucks, sometimes even cents and I've seen many income reports where the blogger/influencer made thousands of dollars in one month. This may not seem too comforting but I can tell you there are numerous influencers bringing in at least $500 per month. While this isn't something to quit your job over, there are many families that would be thrilled with an additional $500 a month.
Moms that consistently make $500 per month as influencers.
I know exactly what it's like to be lured in by impressive income claims. I also know what it's like to be skeptical of such claims. So, I decided to put a list together of moms like you that are making money as influencers. This list only includes women that have consistently made $500 or more per month (a minimum of 5 consecutive months). I do want to note that many of them make well over $500 a month but, again, I feel that even $500 per month would give many families a great deal of relief and peace of mind. I also want to note that these mamas are making a minimum of $500 per month solely from sponsored posts and/or affiliate companies. The reason I want to make this distinction is because often times bloggers will say they make x amount of dollars from "blogging" but fail to disclose that the income comes from a product they sell or a service they provide. OK, enough of that... on to the list!
- Terryn from Just A Simple Home
- Megan from Full Lives Reviews
- Bianca from Bianca Dotten
- Lindsay from Paperclips and Pacis
- Shannon from Mom Without Labels
- Claire from Casual Claire
- Miriam from The Very Best Baby Stuff
- Krystal from Sunny Sweet Days
- Jackie from Crazy Life With Littles
- Amber from Mommy Gone Healthy
- Natasha from Grits & Grace
- Brittany from October Acres
- Maureen from Wisconsin Mommy
- Kristin from Little Mama Java
- Heather from The Social Commerce Mom
- Jennifer from Kidz Buyz
- Jaime from Jaime Loves Stuff
- Herchel from Gym Craft Laundry
How to get started.
I hope that reading through that list inspires you! Why? Because I'm passionate about helping moms make income in a way that frees them up to be home with their kids. I know that this isn't every mom's dream but for many, working from home or being a stay at home mom with a side hustle is a huge dream. One that often feels impossible. But it's not! I know first hand - it can be done.
Here are a few steps you can take immediately to get started on the path of being a social media influencer:
- Choose a target audience. The more specific you are about your target audience, the better. When you are specific you can filter every piece of content by asking if it fits your target. You can choose which brands to promote and you tell brands why they are (or are not) a fit for your audience. I have compiled a list of questions to help define your niche audience and it's available for you to download!
- Choose a platform to focus on. You can certainly be an influencer on multiple platforms, but I have found that focusing on one at a time produces the best results. Get really good at that one thing, then move on to the next. Note: defining your audience can help determine which platform to use!
- Start creating content. Once you know who you are targeting and which platform you will use to reach them, you can start creating content! If you are starting from scratch on a social network (I recommend starting a fresh account vs. turning a personal account into an influencer account), make sure you have a handful of posts before inviting people to follow (for Instagram, I recommend six posts). For a blog, you will want 3-5 published posts when you launch.
- Gather an audience. Now that your account is set up, you can start gathering an audience. Friends and family is a great place to start, particularly if you they fit your target audience or if you feel that they will be supportive and engage. If you do not feel comfortable asking friends or family to follow you, don't feel like you are at a disadvantage. I have very few friends or family members that read my blog or follow my social networks. A really great way to build an audience is to find your target audience on the platform and engage with them. If you commit even just 10-15 minutes a day to engaging with your target audience, you will see results.